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Privacy Policy

Last updated: November 4, 2026

This Privacy Policy explains how Under Pressure Auto Studio ("we", "us", "our") collects, uses and protects personal information when you visit underpressureautostudio.com, request a quote, call us, visit our studio or receive text messages from us.

Contents
  1. Who we are
  2. Information we collect
  3. How we use your information
  4. Text messaging (SMS)
  5. How we share information
  6. Cookies and analytics
  7. How long we keep information
  8. How we protect information
  9. Your choices and rights
  10. Children’s privacy
  11. Links to other websites
  12. Changes to this policy
  13. Contact us

Who we are

Under Pressure Auto Studio is an automotive protection and appearance studio in North Bergen, NJ, offering paint protection film, ceramic coating, window tint, vinyl wraps, detailing and related services. We are the sister studio of Under Pressure Car Wash. For any privacy question, contact us using the details at the end of this policy.

Information we collect

Information you give us. When you fill out a quote or booking form, call us, text us or visit the studio, we may collect:

  • your name, mobile phone number and email address;
  • your vehicle details (year, make, model) and the services you are interested in;
  • anything you write in the message field or tell us about your vehicle;
  • your language preference and the page the form was sent from;
  • your text-messaging consent choices, with the date, time and wording you agreed to;
  • the content of calls and text messages you exchange with us.

Information collected automatically. When you browse our website, our analytics tools collect technical data such as your browser and device type, pages viewed, how you reached our site, approximate location derived from your IP address, and cookie or device identifiers. See "Cookies and analytics" below.

We do not ask for, and you should not send us, payment card numbers, Social Security numbers or other sensitive information through the website form or by text message.

How we use your information

  • to respond to your quote request and prepare a custom estimate;
  • to schedule, confirm and remind you about appointments, and to update you on your vehicle;
  • to provide our services, honor manufacturer warranties and answer support questions;
  • to send text messages you have agreed to receive (see "Text messaging (SMS)");
  • to understand how visitors use our website and improve it;
  • to keep our website and business secure and prevent fraud or spam;
  • to comply with legal obligations and resolve disputes.

Text messaging (SMS)

If you check a text-messaging consent box on our website, or otherwise give us your consent, you agree to receive text messages from Under Pressure Auto Studio at the mobile number you provided. Consent is optional and is never a condition of purchasing any goods or services.

  • Service messages (if you opt in): replies to your quote request, appointment confirmations and reminders, vehicle status updates and customer care.
  • Promotional messages (only if you separately opt in): occasional offers, seasonal specials and studio news.

Message frequency varies. Message and data rates may apply. Reply STOP to any message to unsubscribe, or HELP for help. You can also contact us using the details below. After you text STOP, we will send one final message confirming that you have been unsubscribed.

We use your mobile number and SMS consent only to send you the messages you asked for and to keep a record of your consent. Our messaging provider processes your number solely to deliver our messages on our behalf.

We do not share, sell, rent or provide your mobile phone number or your text-messaging opt-in data and consent to third parties or affiliates for marketing or promotional purposes. All of the sharing categories described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Full program terms are in our Terms & Conditions.

How we share information

We do not sell your personal information. We share it only in these limited cases:

  • Service providers that help us run our business and website under contracts that limit their use of your data to providing services to us: website hosting (Google Cloud), form and workflow automation (n8n), text-message delivery (Twilio) and website analytics (Google Analytics via Google Tag Manager).
  • Legal reasons: when required by law, subpoena or court order, or to protect the rights, property or safety of our customers, our business or others.
  • With your direction: for example, when you ask us to coordinate a warranty claim with a film manufacturer.

We do not share, sell, rent or provide your mobile phone number or your text-messaging opt-in data and consent to third parties or affiliates for marketing or promotional purposes. All of the sharing categories described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Cookies and analytics

Our website uses Google Tag Manager and Google Analytics to measure visits and actions such as opening the booking form, tapping the phone number or sending a quote request. These tools use cookies and similar technologies and process data such as your IP address and device information. Google Analytics does not receive the content of your form.

If we add advertising measurement in the future (for example, to see whether an ad led to a quote request), it will be described here. Your mobile number and SMS opt-in data are never used for, or shared with, advertising partners.

You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with the Google Analytics opt-out browser add-on. Learn how Google uses data at policies.google.com/technologies/partner-sites.

How long we keep information

We keep quote requests and customer records for as long as needed to provide our services, support warranties and meet legal, tax and accounting requirements. We keep records of your SMS consent and opt-out for as long as we may text you and for a reasonable period afterward, to show that we honored your choices. When information is no longer needed, we delete or anonymize it.

How we protect information

Our website is served only over encrypted HTTPS connections, and we limit access to customer information to people and providers who need it to serve you. No method of transmission or storage is completely secure, but we use reasonable safeguards appropriate to the information we handle.

Your choices and rights

  • Text messages: reply STOP at any time to stop receiving texts, or HELP for help.
  • Access, correction and deletion: you can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it, subject to legal exceptions.
  • Promotional messages: you can withdraw consent to promotional messages at any time without affecting service messages you still want.

Depending on where you live, privacy laws such as the New Jersey Data Privacy Act may give you additional rights, including the right to obtain a copy of your data and to opt out of targeted advertising, the sale of personal data or profiling. To make a request, contact us using the details below. We will verify your request and respond within 45 days. If we decline your request, you may appeal by replying to our decision.

Children’s privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13, and our text-messaging program is not intended for anyone under 18. If you believe a child has given us information, contact us and we will delete it.

Links to other websites

Our website links to services such as Instagram, Google Maps and Under Pressure Car Wash. Their privacy practices are governed by their own policies, not this one.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top shows when it was last changed. If we make material changes to how we use your mobile number or SMS consent, we will ask for your consent again where required.

Contact us

Under Pressure Auto Studio

  • Phone: (201) 877-4644
  • Contact form: underpressureautostudio.com/#book
  • Location: North Bergen, NJ

This policy is also available in Spanish. If the versions differ, the English version controls.

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